I LOVE PICTURES

ZEITSPRÜNGE

Exhibition and book

The award-winning photographer Joachim Baldauf became internationally known in the  late 1990s when he became a style icon for a whole generation with his technically brilliant and artificial arrangements for WALLPAPER* magazine. Now 52 in 2022 photographed large-format tableaux are on display at the PHOTOPIA STREETSIDE GALLERY HAMBURG. The images are intended to show how surprisingly modern and thereby sustainable fashion from the past can appear when you look at it from a contemporary perspective. A catalogue with a foreword by Iris Maria vom Hof accompanies the exhibition.

- PHOTOPIA

PASSION

Book

The OBERAMMERGAU PASSION PLAY has been an integral part of the life of a community in the Bavarian Alps for 388 years. It was first performed in 1634 to fulfil a vow after the village survived the plague. In 2022, more than 1,500 people retell the story of Jesus of Nazareth, touching hundreds of thousands of visitors from all over the world with their performance directed by Christian Stückl.

But what happens if we meet the main actors off stage without their costumes? What is it like to draw close to the people involved and the roles they play? Something magical happens. Beyond the actors and their performances, we encounter the themes of life and death, guilt and redemption that the people of Oberammergau have been living for centuries – through a photograph by Joachim Baldauf and a quote from the character they play.

- PRINTKULTUR

GEHIRNSTÜRME

Exhibition and book

Photography in the original sense writes, paints or draws with light. A photo triggers emotions in our brain and can cause BRAIN STORMS. There are photos that immediately catch our eye, photography that speaks a language that we do understand. And then there are images that irritate, ask questions. Subjects that we want to decrypt. Photos with a hidden meta level and multiple possibilities for interpretation. We keep asking ourselves what photography actually is. It's not just technology, image composition or image content, not just analog or digital, art or not art. It is communication. Ideally, it remains as a universal language in our personal or collective memory. As an image, reflection, contemporary testimony or the parable of the society in which we live.

Fashionhaikus

I love haikus, the short Japanese poems and I love fashion. So it was obvious for me to create FASHIONHAIKUS. I wrote17 short poems – they are available as free downloads. I chose two of these poems for the exhibition and the book. The sophisticated typography comes from one of Germany's most awarded design studios: 17 mini-poems were typeset by BÜRO UEBELE in the angular, rebellious UBER MASSIMO, designed by Andreas Uebele and Gabriel Richter.

The gallery

GEHIRNSTÜRME was conceived as the opening exhibition for the LEICA GALLERY DÜSSELDORF. Rarely do you get the opportunity to fill a brand new showroom.

VEZA

Book

They exist, these truly special encounters. A meeting with a person who touches and accompanies you. I encountered one of these people in 1998. It’s really a day like many days. But this day becomes another day. I meet Veza. She is my model on this Tuesday in Munich. I will photograph her repeat edly over the next 18 years. This book dokuments our collaboration. It is also a testament to a deep friendship.

PHOTOGRAPHS + THE WALLPAPER YEARS

Book

The German photographer Joachim Baldauf creates pictures of captivating clarity and subtle irony. They are more than just photographs or fashion shots, more than just youth culture or lifestyle. Due to Baldauf’s very personal approach, his pictures always present the human subject as an individual. Baldauf is the unchallenged number one among Germany’s fashion and portrait photographers and an influential leader in matters of style; his work has appeared in all renowned magazines.

After studying textile design with a focus on photography and fashion illustration, Baldauf worked as a freelance art director for several years before devoting himself to photography full-time. He now also publishes the magazine VORN and teaches. He has received numerous awards, including COVER OF THE YEAR, the LEAD AWARD, the ART DIRECTORS CLUB AWARD, and the DISTINCTIVE MERIT AWARD.

This book is the first monograph on Joachim Baldauf’s work. The artist presents his best photographs and a selection of works for the London-based magazine WALLPAPER*, whose look he helped define between 1999 and 2002.

The book is beautifully designed by Albert Handler. It includes a conversation between Tyler Brûlé, the founder and former editorial director of WALLPAPER* and present editor-in-chief of MONOCLE, and Ariel Childs, the former photo editor at WALLPAPER*, essays by Tillmann Prüfer, an editor at DIE ZEIT and the style director at ZEIT MAGAZIN, and a preface by Uta Grosenick, former publisher, DISTANZ VERLAG.

- Press release by DISTANZ

MEISSEN MACHT IKONEN

Exhibition and catalogue

For the 300th anniversary of the MEISSEN PORCELAIN MANUFACTORY well-known fashion photographer Joachim Baldauf shot a total of thirty images around the myth, the legendary history and bright present of Meissen porcelain. Albrechtsburg Castle, home to the Meissen manufactory for many years, and its cathedral neighbour are the focus of 30 motifs, where the past and present of the white gold cross paths in highly symbolic images and scenes.

The exhibition catalogue was produced in cooperation with PRINTKULTUR and Claudia Seidel as a curator and editor and Melanie Vorbeck as an art director.

- PORZELLANMANUFAKTUR MEISSEN

DER SUBJEKTIVE MANN

Exhibition and book

The book by the well-known German fashion photographer Joachim Baldauf shows expressive male nude photography with high artistic standards in an unusually beautiful presentation.

– ABEBOOKS

ASK

Book and CD

The year is 1998. After initial experiments with digital photography, my first book ASK was published in collaboration with fashion designer Antje Drinkuth, graphic designer Dorothee Guther and composer José Salpietro. For the book we created photos with VIRTUAL PRODUCTS and a CD with AUDIBLE SCENTS. Some of the products that were utopian have now become reality. The JUDGE OF THE WORLD on the cover, who always makes the right decisions, unfortunately not yet.

ASK

Softcover, 36 pages, 10,5 x 14,8 cm, German,1998