The change

NEONYT is a synonym for the fundamental transformation process of the fashion and textile industry. It also stands for our reinterpretation of what has already been and our aim to continuously develop the hub: Aesthetics, trends, lifestyle – these innate themes of fashion are merging with sustainability, digitalisation and innovation. We are reacting to the transformation of the industry by offering a hub where professionals can meet and engage in valuable dialogue. NEONYT combines business, inspiration, knowledge and community building in a neo-new way.

Changing the world of fashion together – through collaboration, communication and entrepreneurship. That is our vision. That’s why we’ve created this business and communication platform Neonyt. The global hub for fashion, sustainability and innovation. With an international focus, it is the leading event of its kind worldwide.

I am responsible as a creative director of PRINTKULTUR and photographer for all campaigns and the visual identity of the hub since the launch in 2018 until 2022.

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Ready-to-use

For NEONYT we devised a new kind of corporate identity. We called it READY-TO-USE-CAMPAIGN – a fluid visual identity that can easily be adapted to changing needs. There is no strict guideline, just a frame which can be intuitively interpreted.

It all began with Magdalena Schaffrin. She invented the GREENSHOWROM which changed to NEONYT. This was the first campaign we did together with fashion director Claudia Hofmann. She is responsible for all NEONYT campaigns I did. And yes, sustainable fashion started to be cool.

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