COVID as a catalyst for sustainability? During the past year we have experienced that the transformation that the sustainable fashion industry and Neonyt stand for is already well underway. Although people have been questioning their own consumer behaviour and where fashion comes from for a long time now, the global coronavirus situation has accelerated the process. Change that would usually have taken years is suddenly becoming a reality. This is the opportunity for sustainable fashion. The pandemic has also shown us how difficult it is to plan for the future and the importance of the present moment. However uncertain it can make us, focusing on the here and now can offer so many opportunities. The time has come for us to show just how serious we are about sustainability. The time has come for us to act. The time is now.