German photographer Joachim Baldauf became internationally known in the Nineties when his technically brilliant and artificial arrangements for WALLPAPER magazine helped it to become a style icon for a whole generation. Since then, his work has been featured in magazines such as Elle, QVest, GQ, Sleek, Vogue, Tush and Vanity Fair. He is a winner of many awards including COVER OF THE YEAR AWARD by the International Art Directors Club as well as being the only German photographer ever to receive the Distinctive Merit Award by the Society of Publication Designers in 1999. He won numerous Lead Awards by the Lead Academy for his editorials that appeared in Süddeutsche Zeitung Magazin, Jetzt Magazin, Zeit Magazin and others.
Joachim Baldauf’s work has an immediate effect on the viewer. His charismatic black & white shots stand out for their rawness and subtle irony – unmistakable hallmarks of the Berlin-based photographer. Here, the models are more than a mere means of presenting fashion – humans are presented as individuals in all their multi-faceted glory. With its artistic nature, fashion photography intentionally crosses the boundary between commercial and fine art. It is a concept that is revolutionising the German fashion industry from the bottom up, and it’s no coincidence Baldauf is considered Germany’s leading contemporary portrait and fashion photographer. Characteristic of his work is his distinctive flair for fashion and materiality, no doubt formed during his many years of experience as an Art Director. Joachim Baldauf’s work has been shown inter alia in the Deichtorhallen in Hamburg and in Berlin’s CAMERA WORK gallery.